The pink bunny with sunglasses – 25 inches from feet to ears and almost a foot-and-a-half across – a drum and blue and black flip-flops became instantly recognizable to consumers since the minute it was introduced in 1989, and has since been named by AdAge.com as #5 on the list of the Top 10 Advertising Icons of the 20th Century. To occupy the same space as other advertising symbols like The Marlboro Man, Ronald McDonald, the Pillsbury Dough-boy and The Michelin Man, among the few, is rarified company indeed.
The bunny still runs as it did in its heyday, which means that you would need three people to operate it in its full glory: the head is on a gimbal, allowing for full range of the motion for the head; the arms bang the drum and move up over its head; drumsticks spin in its hands; his ears move backwards and forwards, the feet march and it moves in all directions, and spins on its axis, on tracks.
For the original ad campaign Energizer had Eric Allard and his company, All Effects, create four original animatronic bunnies. Each one was given a letter of the alphabet as identification – A, B, C and D – and a nickname to go with it. The present example is the "C" specimen, oh-so cleverly nicknamed “Clint.”
When this thing hits the block in two weeks in Beverly Hills, Pop Culture watchers the world over will be anxiously waiting to see what it brings. There are only two bunnies that can claim the original spot and the top glory of starring in more than 100 commercials... For collectors, this may well be the only shot they're going to get for many years to come.