Posted by Noah
National publicity, even international publicity, is not new to a world-class agency like Heritage. Just in my seven months here I’ve watched – and had the pleasure to be an active participant in – more than a dozen stories that have broken widespread across newswires and related media outlets across the globe. You add to this the extensive category-specific PR we get, then it starts to expand exponentially into much higher numbers.
Today, though, on this glorious Dallas spring Friday – I kid you not when I say it is a gorgeous day here, as good as it gets in Dallas in my humble opinion – we all got a little kick when we saw that our own Michael Riley, Chief Cataloger and Historian, was quoted in the New York Times today in a nice little piece about our April 1 Space Exploration Auction here at Heritage world HQ, which I wrote about just last week. As a major player in the auction world, we’re all usually pretty sanguine about a story hitting big, but the cachet of the Times makes this one just a little sweeter. It is, after all, America’s paper of record for just about everything.
Michael is a good man and an amazing researcher and historian – and he’s just one of the many superb talents in this building that makes it such a pleasure to come to this beautiful place every day – and he deserves to be quoted for this auction, and he deserves whatever attention may come his way today for his contribution. A passing week has not dimmed my observation that the April 1 Space auction is so cool I can hardly contain my excitement.
I wrote to our resident celebrity to ask him if I could get an autograph before he is partying like a rock star with A-list starlets, and he quickly rebuffed my request – all in good humor, I assure you.
“I think I’ll retire while I’m on top,” he wrote.
In all seriousness, though, the NYT article is just the topper for all the hard work that Michael and the rest of the Space and Americana team has done to make not only this auction such a great success, but also to put Heritage squarely on the top of the heap when it comes to this niche of the market. Clearly, even the space exploration of almost 40 years ago still has the same power to capture our imaginations as it did then.
If you have a few minutes and want to spend some quality digital time with an amazingly cool collection of stuff, much of which actually saw the lunar surface, then grab a cup of coffee, kick back and click on this link. It’s time you’ll find well spent, especially as it fires your imagination into the stratosphere.